BBJ x Doin’ It In The Park: “The Colby Tee”

The Inspiration

Southern California based lifestyle brand Bball Junkies announces a collaboration with directors Bobbito Garcia & Kevin Couliau for the documentary “Doin’ It In The Park: Pick-Up Basketball, NYC”. The idea of the collaboration stems from BBJ’s belief in the movement that continues to define the brands’ existence, as well as their involvement in promoting the documentary through hosted screenings in Los Angeles and Orange County earlier this summer.

The design entitled “The Colby Tee” was inspired by the work of the Colby Poster Printing Company, who was known worldwide for producing bright, fluorescent hyper-colored posters with bold typography. The “Colby-style” of printing dated as far back as the late 40’s, was used by many establishments to promote movies, events, political campaigns and concerts during that time. Unfortunately at the end of 2012, the Los Angeles based institution closed its doors permanently, leaving behind an old art form that may soon be forgotten.

About Doin’ It In The Park

Doin’ It In The Park: Pick-Up Basketball, NYC is an independent documentary directed by Bobbito Garcia and Kevin Couliau. The film explores the history, culture, and social impact of New York’s summer b-ball scene, widely recognized as the worldwide “Mecca” of the sport. The 2012 Urbanworld Film Festival Audience Award winner for Best Feature has been screened around the world, will do its US Television debuts in January 2014 and is already available as a digital download on doinitinthepark.com. The New York Times called the doc, «an exuberant introduction to the rich lore of the city game.

For more information about the film or to purchase their products go to www.doinitinthepark.com.

Below are some posts on Instagram, make sure to follow us: @doinitinthepark / @asphaltchronicles / @koolboblove / @bballjunkies.

Photo credit: Mike Refuerzo / Model:  Brett Hartt

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